Precision Nutrition | UX/UI Strategic Advisor | 2024 - 2025
Precision Nutrition | UX/UI Strategic Advisor | 2024 - 2025
2024 - 2025
Precision Nutrition | UX/UI Strategic Advisor,
When product and content work in lockstep:
AI weightloss app
product and content in lockstep:
AI weightloss app
When product and content work in lockstep:
AI weightloss app
Post launch, brought on to lead UX, UI, and accessibility compliance of their user onboarding flow production, while users remained active and the product team kept shipping. No brand toolkit. Full creative ownership. Quickturn sprint. Zero disruption. Full delivery.
2 Weeks
Onboarding brand film: script, VO, creative direction, vendor management, and deployment
App's new user onboarding video, concept to delivery
1 Sprint
Onboarding UI/UX flow: from vendor sourcing, messaging, creative direction, to deployment
0 Disruption
Live product, active release cycles maintained
Post-Launch
Retrofitted accessibility and compliance without slowing engineering
Overview
Sage launched as Precision Nutrition's AI-powered coaching companion before brand and design systems were in place. No guidelines, no durable vendor framework, and no consistent product expression across onboarding or core touchpoints.
Overview
Sage was Precision Nutrition’s AI powered coaching companion in market before brand and design systems were in place. There were no clear guidelines, no durable framework for vendors, and no consistent product expression across onboarding and core touchpoints.
Challenge
Entered mid-development on a live product with compressed timelines, a lean budget, and a small cross-functional team, requiring rapid execution without disrupting release cadence.
Product delivery ran alongside concurrent enterprise initiatives, including core product launches, direct team leadership, an omnichannel strategy refresh, and ongoing content production, with no reduction in scope or delivery expectations.
No foundational brand systems, onboarding framework, or production-ready storytelling existed post-launch, while UX, accessibility, compliance, and engineering alignment had to evolve in parallel without slowing product development.
Challenge
Entered mid-development on a live product with compressed timelines, a lean budget, and a small cross-functional team, requiring rapid execution without disrupting release cadence.
Product delivery ran alongside concurrent enterprise initiatives, including core product launches, direct team leadership, an omnichannel strategy refresh, and ongoing content production, with no reduction in scope or delivery expectations.
No foundational brand systems, onboarding framework, or production-ready storytelling existed post-launch, while UX, accessibility, compliance, and engineering alignment had to evolve in parallel without slowing product development.
Strategy
Let constraints inform strategic priorities from the outset, running research, compliance, engineering, and creative in parallel rather than sequentially to protect timelines without sacrificing quality.
Grounded onboarding, UX, messaging, and content architecture in market research, competitive analysis, and user needs before a single production asset was built.
Embedded accessibility, compliance, and UX standards throughout the development process, ensuring product quality and release readiness without introducing downstream delays.
Established brand systems, design standards, and production frameworks built for long-term product evolution, not immediate launch needs alone.
Strategy
Let constraints inform strategic priorities from the outset, running research, compliance, engineering, and creative in parallel rather than sequentially to protect timelines without sacrificing quality.
Grounded onboarding, UX, messaging, and content architecture in market research, competitive analysis, and user needs before a single production asset was built.
Embedded accessibility, compliance, and UX standards throughout the development process, ensuring product quality and release readiness without introducing downstream delays.
Established brand systems, design standards, and production frameworks built for long-term product evolution, not immediate launch needs alone.
Execution
Audited usability, functionality, accessibility, and QA with Engineering and Design, translating findings into prioritized recommendations aligned to active release cycles.
Designed the complete onboarding experience in Figma, including UX flows, copy, and production specifications, securing leadership approval before delivering annotated assets for JSON development.
Led end-to-end production of Sage's onboarding brand film within a lean budget and two-week timeline, overseeing creative direction, narrative, b-roll curation, voiceover, music licensing, and post-production.
Directed external production partners across video editing and JSON animation, ensuring brand consistency and technical accuracy throughout delivery.
Led TestFlight QA across onboarding and core product experiences, resolving UX, copy, and engineering gaps while coordinating deployment with Engineering to maintain uninterrupted release momentum.
Execution
Audited usability, functionality, accessibility, and QA with Engineering and Design, translating findings into prioritized recommendations aligned to active release cycles.
Designed the complete onboarding experience in Figma, including UX flows, copy, and production specifications, securing leadership approval before delivering annotated assets for JSON development.
Led end-to-end production of Sage's onboarding brand film within a lean budget and two-week timeline, overseeing creative direction, narrative, b-roll curation, voiceover, music licensing, and post-production.
Directed external production partners across video editing and JSON animation, ensuring brand consistency and technical accuracy throughout delivery.
Led TestFlight QA across onboarding and core product experiences, resolving UX, copy, and engineering gaps while coordinating deployment with Engineering to maintain uninterrupted release momentum.
Business Impact
Delivered a production-ready onboarding ecosystem spanning UX, brand, copy, and video within significant time and budget constraints, without disrupting a live product or the broader product roadmap.
Closed critical accessibility and compliance gaps by retrofitting foundational infrastructure post-launch while maintaining uninterrupted engineering release cycles.
Established scalable brand and design systems, providing internal teams and external partners with durable standards to support future product development.
Expanded Sage's long-term growth roadmap by developing a product strategy integrating coaching content, in-app resources, and value-aligned partnerships to strengthen retention and unlock new acquisition opportunities.
Business Impact
Delivered a production-ready onboarding ecosystem spanning UX, brand, copy, and video within significant time and budget constraints, without disrupting a live product or the broader product roadmap.
Closed critical accessibility and compliance gaps by retrofitting foundational infrastructure post-launch while maintaining uninterrupted engineering release cycles.
Established scalable brand and design systems, providing internal teams and external partners with durable standards to support future product development.
Expanded Sage's long-term growth roadmap by developing a product strategy integrating coaching content, in-app resources, and value-aligned partnerships to strengthen retention and unlock new acquisition opportunities.