Selected Work
A track record of building, repositioning, and scaling brands at the moments that matter most.
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Zero-to-one content + brand: organic systems, creator-led growth, P&L-aware narrative for boutique fitness.
Precision Nutrition
Rebuilding Content as a Revenue Function
Solo executive content leadership: AI-enabled workflows, conversion rebuild, ROI + governance for a global education brand.
Sage by PN
Product and content in lockstep: AI weightloss app
Built the foundation for adoption across product, UX, and GTM.
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Developed a social-first campaign strategy, translating editorial direction into platform-native creative storytelling.
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
Built a complete brand system from a two-page brief.
lululemon
Driving growth at the intersection of culture and community
Turned cultural relevance into scalable content and conversion.
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
Post-acquisition launch: narrative architecture, journey-stage content ops, and cross-functional governance for lululemon Studio (MIRROR).
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Scaled to millions organically. Built content into revenue infrastructure.
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Precision Nutrition
Rebuilding Content as a Revenue Function
Connected content systems directly to business performance.
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Sage by PN
Product and content in lockstep: AI weightloss app
Built the foundation for adoption across product, UX, and GTM.
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DKNY / Team Laird
Production leadership across A-list talent and high-stakes campaign execution
Developed a social-first campaign strategy, translating editorial direction into platform-native creative storytelling.
Explore Work
Juno Destinations
From two-page brief to full brand identity: fractional leadership at the founding stage
Built a complete brand system from a two-page brief.
Explore Work
lululemon
Intersection of culture, community, and commercial performance
Turned cultural relevance into scalable content and conversion.
Explore Work
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
Built the system and narrative that drove product adoption.
Explore Work
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Zero-to-one content + brand: organic systems, creator-led growth, P&L-aware narrative for boutique fitness.
Precision Nutrition
Rebuilding Content as a Revenue Function
Solo executive content leadership: AI-enabled workflows, conversion rebuild, ROI + governance for a global education brand.
Sage by PN
Product and content in lockstep: AI weightloss app
Built the foundation for adoption across product, UX, and GTM.
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Developed a social-first campaign strategy, translating editorial direction into platform-native creative storytelling.
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
Built a complete brand system from a two-page brief.
lululemon
Driving growth at the intersection of culture and community
Turned cultural relevance into scalable content and conversion.
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
Post-acquisition launch: narrative architecture, journey-stage content ops, and cross-functional governance for lululemon Studio (MIRROR).