Brooklyn, NY
Creative, Brand & Content Executive
Content systems that connect.
Strategy that scales.
Impact that lasts.
Brooklyn, NY
Creative, Brand & Content Executive
Content systems that connect.
Strategy that scales.
Impact that lasts.
Creative Judgment Becomes Commercial Proof
Audience, revenue, and conversion results.
70K → 2.7M+
Organic Growth
scaled across co-founder's IG + TikTok combined, in under 12 months
57%
Sales Increase
tied to influencer partnership TikTok strategy
+213%
Newsletter CTR Lift
through design, creative and messaging modernization
16.9M
#1 Viewed TikTok
agency-led global campaign featuring A-list celebrity
50+
Inbound Partnerships
including Global World Tour, Michelob ULTRA Mexico, and the Summer Olympics
+46%
Sales Conversion
lift across in-house and co-branded product lines
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Precision Nutrition
Rebuilding Content as a Revenue Function
Sage by PN
Product and content in lockstep: AI weightloss app
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
lululemon
Driving growth at the intersection of culture and community
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
my Work
What the work has moved: audience, revenue, and the creative that drove both
When algorithms can remix anything, the edge that lasts is human judgment.
I work where creative direction, cultural insight, and commercial strategy meet, so a brand connects for reasons data alone cannot explain.
Storytelling shifts perception.
Creative direction shapes how a brand shows up.
Content and channels turn attention into action.
Leadership aligns people around a story worth telling.
AI scales what works, once a human has decided what is worth scaling.
It’s at that intersection that I build distinctive, defensible brands that grow without losing what made them matter in the first place.
Hey, I'm Steph. I help build creative and content systems that are distinctive, defensible brands that grow without losing what made them matter in the first place.
Storytelling shifts perception.
Creative direction shapes how a brand shows up.
Content turn attention into action.
Leadership aligns people around a story worth telling.
AI integration scales what works, once a human has decided what is worth scaling.
I work where creative direction, cultural insight, and commercial strategy meet, so a brand connects for reasons data alone can't explain.
I read people before I read data, culture before content, feeling before framework
Content systems that connect.
Strategy that scales.
Impact that lasts.
Content systems that connect.
Strategy that scales.
Impact that lasts.
Creative Judgment Becomes Commercial Proof
Audience, revenue, and conversion results.
70K → 2.7M+
Organic Growth
scaled across co-founder's IG + TikTok combined, in under 12 months
57%
Sales Increase
tied to influencer partnership TikTok strategy
+213%
Newsletter CTR Lift
through design, creative and messaging modernization
16.9M
#1 Viewed TikTok
agency-led global campaign featuring A-list celebrity
50+
Inbound Partnerships
including Global World Tour, Michelob ULTRA Mexico, and the Summer Olympics
+46%
Sales Conversion
lift across in-house and co-branded product lines
70K → 2.7M+
Organic Growth
scaled across co-founder's
IG + TikTok combined, in under 12 months
57%
Sales Increase
tied to influencer-partnership TikTok strategy
+213%
Newsletter CTR Lift
through design, creative, and messaging modernization
16.9M
#1 Viewed TikTok
agency-led global campaign featuring A-list celebrity
50+
Inbound Partnerships
including Global World Tour, Michelob ULTRA Mexico, and the Summer Olympics
+46%
Sales Conversion
lift across in-house and co-branded product lines
Creative Judgment Becomes Commercial Proof
Audience, revenue, and conversion results.
I read people before I read data, culture before content, feeling before framework
I work where creative direction, cultural insight, and commercial strategy meet, so a brand connects for reasons data alone cannot explain.
Storytelling shifts perception.
Creative direction shapes how a brand shows up.
Content and channels turn attention into action.
Leadership aligns people around a story worth telling.
AI scales what works, once a human has decided what is worth scaling.
It’s at that intersection that I build distinctive, defensible brands that grow without losing what made them matter in the first place.
my Work
What the work has moved: audience, revenue, and the creative that drove both
What the work has moved: audience, revenue, and the creative that drove both
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Precision Nutrition
Rebuilding Content as a Revenue Function
Sage by PN
Product and content in lockstep: AI weightloss app
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
lululemon
Driving growth at the intersection of culture and community
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Precision Nutrition
Rebuilding Content as a Revenue Function
Sage by PN
Product and content in lockstep: AI weightloss app
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
lululemon
Driving growth at the intersection of culture and community
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
I work where creative direction, cultural insight, and commercial strategy meet, so a brand connects for reasons data alone cannot explain.
Storytelling shifts perception.
Creative direction shapes how a brand shows up.
Content and channels turn attention into action.
Leadership aligns people around a story worth telling.
AI scales what works, once a human has decided what is worth scaling.
It’s at that intersection that I build distinctive, defensible brands that grow without losing what made them matter in the first place.
I read people before I read data, culture before content, feeling before framework
What others have said
“Across multiple projects, Steph has been the steady creative leader every production needs. They stay calm under pressure, make fast, smart calls, and keep everyone aligned on the story we’re telling. Steph’s mix of strategic judgment, emotional intelligence, and joy simply makes the work better for everyone involved.”
Gamar Acevedo
Founder, Analog Filmmaker & Freelance Video Editor
“In eight weeks, Steph turned a rough working doc into a market‑ready brand and content system. They built the strategy, frameworks, and operating rhythms our teams needed, and led with the rigor and care of an internal executive. I trust Steph as a true partner in the business and would work with them again in a heartbeat.”
Jonathan Jean-Louis
Co-Founder and Director of Member Relations, Juno Destinations
“Steph transformed our organic marketing, turning social into a real growth engine and driving our ‘TikTok Hour' for AARMY, from concept to execution. They helped us build consistent momentum and convert that attention into new customers across digital and brick‑and‑mortar. Steph has been instrumental in how our brand shows up.”
Akin Akman
Founder & CEO, AARMY
“Working under Steph changed how I show up as a leader. They set a high creative bar, give clear direction, and create real space for ownership. Steph’s mentorship, honest feedback, and belief in people pushed our team to grow faster than we thought possible and left a lasting mark on my career.”
Caitlyn Brown
Social Media Intern, AARMY
“Steph is the rare partner who can bridge brand story, business goals, and conversion. They zoom out to reset strategy, then zoom in to sharpen the words that actually move numbers. Collaborating with Steph has made my work stronger and my clients’ results measurably better.”
Aaron Hughes
Copywriter & Email Strategist, Precision Nutrition
"Steph is a powerhouse! I'm so grateful that she came onto our team to help with content strategy because I was able to learn so much from her. ... As a manager, she's approachable, collaborative and always open to new ideas. I felt like I maintained a level of creative control whilst also being pushed to try new things. ... I absolutely loved working with her and can't wait to hopefully work with her again in the future!"
Azul Corajoria
Health & Self-Development Coach
Steph
leblanc
Brooklyn, NY
Content systems that connects.
Strategy that scales.
Creative that connects.
Impact that lasts.
70K → 2.7M+
Organic Growth
scaled across co-founder's
IG + TikTok combined, in under 12 months
57%
Sales Increase
tied to influencer-partnership TikTok strategy
+213%
CTR Lift
through consumer psychology-led creative strategy
16.9M
#1 TikTok, Global Campaign
featuring Kaia Gerber x DKNY, produced end-to-end
50+
Inbound Partnerships
including Global World Tour, Michelob ULTRA Mexico, and the Summer Olympics
+46%
Sales Conversion
lift across in-house and co-branded product lines
Creative Judgment Becomes Commercial Proof
Audience, revenue, and conversion results.
AARMY
Turning A Founder-Led Fitness Brand Into A Repeatable Growth Engine
Precision Nutrition
Rebuilding Content as a Revenue Function
Sage by PN
Product and content in lockstep: AI weightloss app
DKNY / Team Laird
Integrated Social Strategy & Creative Development for an Agency-Led Campaign
Juno Destinations
From two-page brief to full brand identity: founding stage fractional leadership
lululemon
Driving growth at the intersection of culture and community
lululemon Studio (MIRROR)
Post-acquisition product launch strategy and execution
my Work
Have a Project in Mind?
Let’s turn your idea into a refined digital experience. Reach out and let’s begin.
I read people before I read data, culture before content, feeling before framework
I work where creative direction, cultural insight, and commercial strategy meet, so a brand connects for reasons data alone cannot explain.
Storytelling shifts perception.
Creative direction shapes how a brand shows up.
Content turn attention into action.
Leadership aligns people around a story worth telling.
AI scales what works, once a human has decided what is worth scaling.
It’s at that intersection that I build distinctive, defensible brands that grow without losing what made them matter in the first place.
What others have said
“Across multiple projects, Steph has been the steady creative leader every production needs. They stay calm under pressure, make fast, smart calls, and keep everyone aligned on the story we’re telling. Steph’s mix of strategic judgment, emotional intelligence, and joy simply makes the work better for everyone involved.”
Gamar Acevedo
Founder, Analog Filmmaker & Freelance Video Editor
“In eight weeks, Steph turned a rough working doc into a market‑ready brand and content system. They built the strategy, frameworks, and operating rhythms our teams needed, and led with the rigor and care of an internal executive. I trust Steph as a true partner in the business and would work with them again in a heartbeat.”
Jonathan Jean-Louis
Co-Founder and Director of Member Relations, Juno Destinations
“Steph transformed our organic marketing, turning social into a real growth engine and driving our ‘TikTok Hour' for AARMY, from concept to execution. They helped us build consistent momentum and convert that attention into new customers across digital and brick‑and‑mortar. Steph has been instrumental in how our brand shows up.”
Akin Akman
Founder & CEO, AARMY
“Working under Steph changed how I show up as a leader. They set a high creative bar, give clear direction, and create real space for ownership. Steph’s mentorship, honest feedback, and belief in people pushed our team to grow faster than we thought possible and left a lasting mark on my career.”
Caitlyn Brown
Social Media Intern, AARMY
“Steph is the rare partner who can bridge brand story, business goals, and conversion. They zoom out to reset strategy, then zoom in to sharpen the words that actually move numbers. Collaborating with Steph has made my work stronger and my clients’ results measurably better.”
Aaron Hughes
Copywriter & Email Strategist, Precision Nutrition
"Steph is a powerhouse! I'm so grateful that she came onto our team to help with content strategy because I was able to learn so much from her. ... As a manager, she's approachable, collaborative and always open to new ideas. I felt like I maintained a level of creative control whilst also being pushed to try new things. ... I absolutely loved working with her and can't wait to hopefully work with her again in the future!"
Azul Corajoria
Health & Self-Development Coach